For owners of family and small businesses
The tools change every month. Your business doesn’t. I translate.
I run two businesses. I came up through international teaching, and in between I started a successful food truck and catering business. Because of that I explain things plainly, and I do the same for AI: what is worth your time, what is worth your money, and what you can safely ignore.
Two ways to work with me
I watch how work actually gets done, you talk me through what slows you down, and you leave with a report and a proposal for what to build.
$2,000 · see how it works → Training One-on-one, or your whole team.Like I did in the classroom, I assume nothing and go at your pace. You learn to use AI with your own data, not just a chat box.
Example sessions →What changed
Stop bending your business to fit the software.
- Know your industry
- Buy software built for the industry
- Pay for integrations to make it talk to everything else
- Retrain your people to work the way the software does
- People making spreadsheets for other people to read
- Know your business: your process, your day, your judgment calls
- Say it once, out loud
- Build software that fits how you already work
- Far less integration and onboarding, because it starts from you
The network effect
Your data is worth more when it’s together.
If your sales are in one app, your schedules in another, your recipes in a notebook and your bookings somewhere else, each one only knows its own corner. Put them in one place and they start answering questions none of them could answer alone.
How are sales of one product changing, and how does that compare with transaction volume? What does that mean for how many people you schedule? Those are questions you can start asking once the information sits together.
Two languages, one business
You already know how your business works. You just use different words.
Why now
Building keeps getting cheaper. Explaining doesn’t.
Software keeps getting cheaper to build. Since December 2024, a person with no coding background can build far more than they could before, and that part is real. What hasn’t gotten cheaper is knowing what to build, and explaining it clearly.
You still need a mental framework. Programming organizes data, runs on hardware, and has to be kept secure, and you have to know how to ask for each of those. That’s where I help.
How consulting works
Five steps, and you can stop after any of them.
A short form
Five minutes. Only your name and email are needed.
A 15-minute call
At the end I’ll tell you honestly whether I think I can help.
The half day
Five hours: time at your business, your report and a proposal. Travel beyond about 30 minutes from my home is extra.
Building
If you want it built, I’ll quote it first.
Yours to run
You get the code and a plan to keep it up: a freelance developer, or an AI assistant set up to do most of it.